True Religion

What is True Religion?

True Religion is an American denim and clothing brand that began in Los Angeles, California in 2002. It was started from scratch by Jeff Lubell and Kym Gold with only one idea. Dissect a classic 5 pocket jean, reassemble it with better sewing, thicker thread and a style that really works. That approach worked. The brand made $4.2 million in profit within two years and the first retail location was established in Manhattan Beach in 2005. Rappers, athletes and actors began wearing True Religion early on, and its visibility made it a staple in the 2000s culture.

The name conveys authenticity and self-expression. The logo consists of a smiling Buddha playing a guitar. The Buddha represents a spiritual message of peace and happiness, and the guitar represents the passion for classic rock, as Jeff Lubell chose it for both reasons. The "World Tour" text around the logo indicates its worldwide distribution. The other is the "Buddha's smile" on the back pockets that is known as the horseshoe stitch and is the most recognizable detail in premium denim. Its stitch is easy to recognize across the room, signaling true religion jeans. The brand currently offers Jeans, Hoodies, Jackets, Shirts, Pants, Shorts, Belts, Purses and some limited collaboration fashion items through their stores and online across the world.

Who Owns True Religion?

Jeff Lubell and Kym Gold, a husband and wife duo, are the co-founders of True Religion. Jeff was born and raised in New York, where as a teenager he would take in jeans, bleaching out the bell bottoms and adding leather patches to worn-out jeans. The hobbies of the DIY denim became synonymous with the brand. Kym Gold added a keen sense of design. At 18, she began selling her designs on the Venice beach boardwalk, and knew her way around the fashion world from the customer's perspective. The two of them built True Religion to an $800 million brand until Kym departed in 2007.

At present, Michael Buckley is the CEO and is at the helm of a major transformation for the brand. True Religion emerged from bankruptcy, revitalized under his guidance, placing a strong emphasis on collaborations, street culture and reaching new generations. It is operated as a private company with its headquarters in California. It sells products on six continents via its own stores, internet, wholesale agreements and licensing.

Is True Religion a Good Brand?

Yes, and backed up by quality. Most brands do not invest in denim construction and True Religion is known for it. The Super T stitch is created by stitching with a special needle machine that inserts two stitches per inch and with thick thread. That results in the raised, thick stitches that you see on back pockets and seams. The smaller, more discreet, and less pronounced Big T stitch does have its variation. Both need special equipment as well as specialized personnel. The denim used is of the highest quality, cotton, and it softens over time and doesn't fall apart.

The brand works hard on every aspect of its jeans, from hoodies to jackets, shirts, and accessories. The stitching, hardware and branding placement. Nothing is generic. True Religion pieces are also able to retain value on resale sites. Stitching with Super T and flap pockets commonly fetch good prices on the resale market. The brand is now more timely than ever since it has been revived by the Y2K fashions. Yes, True Religion delivers for those who value the way their clothes are made and how they will last.

Is True Religion Designer?

True Religion is in the high-priced fashion segment. It is not Gucci or Louis Vuitton, but it's not mall brand either. Generally, the price for jeans is from $130 to $300, depending on their style, wash and stitching detail. It's at the same level as other high-end denim denim brands, just with a more street and pop culture flair. The brand was initially launched for the 18-35 age group who are more inclined to spend money and the positioning has not changed.

Streetwear is the distinguishing factor of True Religion from regular designer labels. They also know how to blend high fashion and street culture, as evidenced by their partnerships with Supreme, Von Dutch, Cookies and Playboy. In the 2000s, it was granted a designer status by celebrities and musicians and has now made a comeback with the recent Y2K trend. If you want denim that has designer-level construction and is so bold that you can wear it every day, then True Religion is the perfect fit.

True Religion Jeans

The foundation of this brand and the primary area in which most individuals stumble upon it is the True Religion Jeans. Men's liner includes an extensive selection of fits. The most popular leg of all, and the straight leg is the Ricky. It snugly fits through the thigh, has a straight opening at the ankle and will fit nearly all body types. The skinny Rocco is a tight fit. The Geno is a slim cut between these two. The Billy is a boot with a boot-cut that slightly flares below the knee. The Bobby (baggy), Vinny (ultra baggy) and Mikey (super baggy) come into play for the baggy trend. The Joey restores the all-out flair look. There are Becca bootcut, Billie straight, Jessie baggy and several mid-rise and high-rise choices for women.

It's at the construction that these jeans outdo all the rest. Both pairs must go through hand washing processes and no two are the same. The whiskering, fading and distressing occur one at a time. The iconic flap pockets on the back are a True Religion trademark and the difference stitching in Super T or Big T increases the personality of each set. The hardware is custom, rivets are solid and the entire build is designed to last for years of heavy use. This store offers various styles such as straight leg, bootcut, wide leg, cargo, flare, capri, baggy, light to dark to black in a range of different washes.

True Religion Hoodies, Shirts, Jackets, and More

True Religion is now more than just denim. Apart from this, the true religion hoodie collection is a hit with the customers in this store and they are offered in zip-up and pullover types, in all colors you would want, black, red, pink, blue, grey, brown, green, white and special collaboration editions. Men, women and children can wear true religion shirts with graphics or long sleeves, or shirts featuring their brand logos. True Religion Jackets come in a range of styles including varsity, workwear, puffer jackets and leather truckers. Jogger, cargo, capri, and camo are all types of pants. True Religion Shorts range from cargo shorts to booty to jean shorts. And the belts and purses round out the accessories.

Each of the pieces in these categories have the same True Religion DNA. The premium material selection, the emphasis on stitching and the horseshoe branding. Not a single piece of the non-denim pieces is an afterthought. Bold placements of logos and heavy cotton construction make the hoodies a must-have in streetwear culture especially. But if you've already got a pair of True Religion jeans in your wardrobe and you're looking to create complete ensembles around them, you can do so without venturing too far from the brand with the rest of the line.

True Religion x Supreme and Other Collaborations

The True Religion x Supreme partnership is the largest of all the deals. It first featured in Fall 2021 for a Denim Trucker Jacket, Hooded Sweatshirt, Denim Cargo Pant, Beanie and 6-Panel hat. Selling out in one day, the whole collection was sold out. Supreme came back for a second round in 2022 with GORE-TEX pieces and oversized hooded bombers. Then there was a big Fall 2025 drop that included leather trucker jackets, puffer jackets, zip-up hoodies, polos and long sleeve tees. Every time Supreme and True Religion combine their respective energies in the form of a limited-edition streetwear collage of hardware and horseshoe stitching.

True Religion x Cookies, True Religion x Von Dutch, True Religion x Playboy are also available at this store. The Cookies collab combines applique details and washed finishes with Cookies branding. With rhinestone logos, leopard prints, and tattoo-inspired graphics on hoodies, shirts and bootcut jeans, von Dutch has a wide variety of items for sale. Playboy also puts its trademark bunny logo on hooded sweatshirts and graphic designs. These drops run on a collaboration basis and once sold out, they are not likely to be available again so if you like it, take it while it lasts.

Where Are True Religion Jeans Made?

True Religion Jeans is produced in the United States.True Religion Jeans is made in the USA.

True Religion products are designed in the USA. It was an American-made denim brand and in the beginning, its manufacturing was mainly in the U.S. Growth and internationalization led to a shift to a global production network. Today, True Religion has factories in several countries to process the volume, yet uphold quality. Design, fit development and creative direction are still out of California headquarters.

It is more important how the jeans are sewn together than the location of the stitching. All the specialized washing techniques and the Super T and Big T stitch processes, hand applied distressing and the custom hardware is carried out under strict quality control. True Religion has always operated on the concept of craftsmanship, not country of origin. That's what it shows up as. Hold a pair of True Religion jeans and you'll instantly feel the heft of the fabric and notice the attention to detail in the stitching when compared to traditional denim.

Do True Religion Jeans Run Small?

Most styles are recommended to be ordered by true waist size, according to True Religion. The jeans fit according to standard measurements, so if you're a normal size, you should be able to find a size that fits you in most styles. However, it's predominantly made of quality cotton and cotton does have a degree of stretch after some use. When in between sizes, the smaller size is typically the best choice as the fabric will stretch with time and conform to the body. This is particularly true for the skinny and slim fits such as the Rocco and Geno.

Bags and loose styles such as the Bobby, Vinny and Mikey are already baggy and loose enough to fit true or even a bit over-sized. The mid-rise and high-rise options will be tight up front, but will loosen as time goes on for women. It's important to review the size chart for the particular style you're purchasing, as size can differ based on waist, inseam, and leg opening. This can prevent you from having to return books and get in the right pair the first time.

How to Take Care of True Religion Jeans?

The more you wash premium denim, the less its longevity. True Religion recommends washing your jeans multiple times before the first wash. This allows the fabric to conform to your body. When washing is necessary, turn them inside out, wash in cold water and wash on a gentle cycle with mild detergent. No bleach. The fabric becomes damaged and the special wash finishes that help define each pair are removed by bleach. When washing dark wash jeans, a half cup of white vinegar in the first few cold washes will help set the dye.

If possible, avoid using a dryer. The ideal method of maintaining the shape, color and stitching is air drying. Put them on a line or on a flat surface, out of the sun. Dryers have a tendency to shrink cotton and, over time, reduce the strength of the fibers. Use a steamer to remove wrinkles if you have them. The same rules are in effect for True Religion jackets, shorts and any other denim item. With a bit of care and patience, your gear can last for years.

Why Shop at truereligionn.us?

Shop the complete True Religion line at truereligionn.us. Jeans, hoodies, jackets, shirts, pants, shorts, belts, purses, and all four big brands of collaborations (Supreme, Cookies, Von Dutch, and Playboy). All products are genuine and have correct branding, stitching and hardware. New arrivals come in weekly to keep the selection fresh. You will find it here if a particular style or collaboration piece is available before it goes out of stock.

Shipping is FREE to any part of the world for orders of $550 or more, and all orders are tracked on each package. Customer support is provided via email for sizing enquiries, order updates, and more. The store has a transparent return and refund policy and has a page to track the orders so you can check the status of your order anytime. No hidden costs, no surprises! Just the True Religion items you desire, directly delivered to your door with everything tracked from beginning to end.